- Reach: Television advertising provides a wide, general audience, making it an excellent way to increase brand awareness.
- Immediacy: Television ads offer the fastest response rate of all advertising media, with results appearing within 24 hours of the ad airing.
- Simplicity: Television advertising is relatively easy to create and produce, making it a good choice for countless advertisers.
- Durability: Television is one of the most enduring forms of advertising, making it a good investment for long-term advertising campaigns.