The cost of television advertising varies depending on various factors, such as the duration of the advertisement, the time of day it airs, the network or station broadcasting the ad, and the length of the advertising break.
The most significant factor to keep in mind when budgeting for television advertising is the number of people you want your advertisement to reach. The more people you want to see your ad, the higher the cost will be. You may also want to adjust your budget based on your business goals – if you are targeting a specific market with high visibility, you may want to increase your budget.
If you want your ad spot to air during prime time, such as in the evenings and on weekends, the cost will be higher than if you choose off-peak hours, such as early in the morning and late at night. And if you want to target a specific audience, you may need to spend more to reach a larger audience.