Usually, after multiple design variations of a logo are created, our clients start testing it. This is done by presenting it to their friends, family, clients, and individuals they generally trust for their taste. In this way, they take into consideration the preferences of others. Some might even post the logo variations on social media and ask their followers which version of the logo they prefer. Large companies, when creating a new logo, also hire a professional logo testing service to obtain genuine feedback from tests of their new logos.