LinkedIn ads are a form of online advertising that allows businesses to target and reach LinkedIn users. LinkedIn Ads are similar to other online advertising platforms, such as Google AdWords or Facebook Ads, as businesses can create advertising campaigns, target specific audiences, and measure results.

What makes LinkedIn Ads unique is the ability to target users based on their professional information and interests. With over 500 million members in more than 200 countries, LinkedIn provides a powerful platform for reaching business professionals.

LinkedIn Ads work by businesses creating advertising campaigns that target specific audiences. Companies can choose to target users based on location, job title, company size, or other criteria. LinkedIn offers a variety of advertising formats, including text ads, image ads, video ads, and sponsored content.

Once a business creates an advertising campaign, LinkedIn delivers the ads to users who meet the targeting criteria. LinkedIn users will see the ads in their newsfeeds and can choose to engage with the ads if they are interested.

Businesses can measure the results of their LinkedIn Ads campaigns through LinkedIn Insights. LinkedIn Insights provides data on ad impressions, clicks, conversions, and more. This data can help businesses optimize their campaigns for better results.