There is no one-size-fits-all answer, as the cost of advertising on LinkedIn can vary based on various factors, such as your specific objectives, the size and scope of your advertising campaign, your client’s budget, your target audience, and the country in which it is located. However, LinkedIn offers a self-service advertising platform that allows businesses to set their own budgets and target their ads to specific LinkedIn users. Based on our experience, the cost of advertising on LinkedIn, in terms of advertising budget, is higher than the cost of advertising on platforms like Facebook. This is because the cost per click is usually at least 2 to 3 times more expensive. Especially when the audience is highly targeted. Nevertheless, we can always conduct a test based on the client’s budget. The minimum test budget we can recommend is around 300 euros per month, and depending on how the advertising evolves, based on monitoring the results in Google Analytics, we can adjust the budget in agreement with the client or stop it after 2-3 months if it hasn’t yielded results.
