There are no exact rules on how to budget for television advertising, as the cost of advertising can vary significantly depending on your business, audience, and the type of ad spot you are creating. However, there are some things you can do to get a general idea of how much your television advertising will cost.
The first thing you should do is decide on your budget. The best way to do this is to examine your business’s goals and create a timeline for achieving these goals. Once you know your timeline and how much you need to spend to achieve these goals, you can determine how much to allocate to your budget for television advertising.