- The best way to measure the effectiveness of your television advertising is to use a combination of qualitative and quantitative data.
- For a qualitative measurement of your advertising’s effectiveness, ask friends and family members to watch the ad and provide you with their honest feedback.
- For a quantitative measure of the effectiveness of your television advertising, you can use a viewership chart or an advertising analysis report. A viewership chart shows the percentage of households watching a specific channel during a specific time period. An advertising analysis report analyzes the demographics of the people who saw your ad and explains how they may have been influenced.
- To make the most of your television advertising, you should also monitor your sales data and compare it as closely as possible with your advertising metrics.
