Keywords are an important part of targeting the specific audience you’re interested in for a website. They are words or phrases that people search for on the internet. For example, someone looking to buy new running shoes might search for “new running shoes” or “best running shoes for men.” These are the keywords people will use to find products like the ones you sell. If your advertising includes these keywords, your ad will appear when someone searches for these products. This can significantly increase the chances of someone clicking on your ad and visiting your website, potentially leading to more sales for your business. There are many different keyword research tools that can help you find the best keywords for your ads.