The first step in creating a logo is a brainstorming of ideas and research into visual concepts that resonate with a business’s brand. It can start with developing a unique visual representation for a business’s brand, which creates a visual connection with your target market. This visual representation can be based on the name, vision, mission, product, service, or a significant event in the business’s journey. Another way to generate visual ideas for a logo is to examine the logos of competitors and analyze them to determine what works and what doesn’t in their logo designs. By analyzing the logos of competitors, ideas can emerge about what works visually and what doesn’t in a logo, and these insights can be used to create a distinctive logo design that better represents your business.