For simple locally-focused websites promoting services, in order to make a good initial effort towards visibility, we suggest:
– €100 per month for management, and
– €300 per month for advertising budget on Google.
In this case, we will connect the advertising and the website with Google Analytics, enabling us to track the performance of the advertising campaign through Google Analytics. This step is essential to understand the effectiveness of the advertising.
For e-commerce websites, if the client has the capability, the typical recommended budget for a new site is:
– €130 per month for management, and
– €500 per month for advertising budget on Google.
This is because, depending on the number of products listed, experimentation and various campaigns will be necessary to find approaches that yield results. Additionally, in e-commerce, creatives need more frequent updates compared to websites promoting services.