An effective advertising plan will help you create an advertisement that aligns with your brand identity and marketing goals. Subsequently, you can use this advertisement to attract new customers to your business or help increase brand recognition. Before you start creating your advertisement, you should have a brief description that outlines the following:

Your objectives: Why are you creating the advertisement? What do you hope to achieve from it? Your objectives should be specific, measurable, and achievable.

Your target audience: You need to understand your audience and who you are trying to reach. Ideally, you want to create an advertisement that appeals to a wide range of people, but you might also want to target a specific group depending on your business.

Your message: What do you want your advertisement to say? What is the main goal behind the advertisement? Your message should be clear, persuasive, and focused on the benefit.

Your channels: Where do you want to place your advertisement? Your channels: Where do you want to place your advertisement? Do you want to post an ad on a bus stop sign, create a bus wrap, or use digital advertising on public transportation? Or perhaps you want to display it near a specific high-traffic location?