Influencers are individuals who have a significant following on social media and are passionate about your industry. They serve as excellent sources of visibility and can help solidify your brand in the eyes of your target audience. You can collaborate with influencers through one of two ways – partnering with them or hiring them. Collaborating with influencers is a mutually beneficial relationship that offers advantages to both parties. On the other hand, hiring an influencer gives you full control over the campaign. Influencers are an additional and effective method to promote your e-commerce store.