There are some common mistakes that inexperienced e-commerce advertisers make that can easily be avoided. We will mention some of them. First, they should avoid using generic terms and use more specific terms related to their product. Second, they should make sure their ad copy is clear, concise, and on-topic. Third, they should target their ads to a specific audience and not try to reach everyone. Fourth, they should monitor their results and adjust their campaigns accordingly. Finally, they should always try new things to see what works best for their business.