There are various ways to advertise an e-shop, and the best approach depends on the products or services it offers, the budget, and the target market of the business. Experimentation with different strategies is often needed to find what works best for each online shop. Some common methods for advertising/promoting an e-shop include:

Search Engine Optimization (SEO): This can help attract organic traffic from people searching for products or services related to what the online shop offers.

Pay-Per-Click (PPC) Advertising: This is a form of online advertising where you pay a fee each time someone clicks on your ad. PPC can be effective when targeting the right keywords and creating ads relevant to your target audience.

Social Media Marketing: Creating and sharing content on social media platforms like Facebook, Twitter, and Instagram can help you reach more potential customers.

Email Marketing: Sending promotional emails to customers and prospects can be an effective way to increase sales and promote your online shop.

Affiliate Marketing: This involves partnering with other websites or influencer entities to promote your products or services. Typically, you pay a commission for each sale made through your affiliates.

Content Marketing: Creating and sharing useful, informative, and engaging content can attract new visitors to your website and help you build a loyal audience.