There are three main types of advertising in mass transportation media – bus stop posters, bus wraps, and digital advertising inside and outside of vehicles in mass transit. You can choose to advertise in one or all three types of media, depending on your budget and marketing goals.
Bus stop posters: Bus stop posters are a cost-effective, high-impact way to reach commuters waiting for their buses or walking to work. Posters are affixed to a bus stop sign and remain displayed for a month or more, depending on the contract.
Bus wraps: Bus wraps are the most common type of advertising in mass transportation and can be used to promote a wide range of products and services. These are large vinyl stickers that cover the entire exterior of a bus, allowing you to create a larger and more eye-catching message.
Digital advertising: Digital advertising in mass transportation is becoming increasingly popular and allows you to target commuters based on location. It also allows for quick changes and updates to your advertisements.