Search Engine Optimization (SEO) is one of the most important aspects of online advertising. SEO is the process by which your website and online content become more appealing to search engine algorithms. SEO can contribute to improving your website’s ranking in search engine results, so that more people can find your website. If someone is searching for products or services and finds your website on the first page of search engine results, it can significantly increase your sales. There are various things you can do to optimize your website for search engines. You can create a sitemap, use relevant and keyword-rich metadata, create fresh and high-quality content, and use structured data. These techniques will help you improve your website’s ranking and make it more attractive to search engines, resulting in increased traffic to your website.