ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) are two business management systems used to handle different aspects of an enterprise. ERP is a system utilized for the integration and automation of various business processes, such as accounting, inventory management, customer service, and more. It functions by collecting data from different departments and integrating them into a unified system. This allows for easy data retrieval and effective monitoring of business operations.
On the other hand, CRM is a system used for managing customer relationships. It helps businesses better understand their customers by tracking customer interactions and enabling businesses to provide personalized services. It also assists businesses in building stronger customer relationships, offering a communication and collaboration platform. A CRM also helps businesses modernize their customer service processes, facilitating swift responses to customer inquiries and complaints.
