When advertising on TikTok, there are several key points you should pay attention to. Firstly, it’s important to understand the target demographic of the platform, as this will help you create content that resonates with the right audience. Secondly, grasping the core values of the platform is essential for crafting engaging and authentic content. Thirdly, consider using relevant hashtags and other promotional tactics to enhance reach and engagement. Lastly, ensure that your ads adhere to TikTok’s policies and guidelines, as neglecting these could result in suspension or even deletion of your account. By carefully considering these factors, advertising on TikTok can be an excellent way to approach, engage, and convert users.