There are various reasons why you should consider email marketing as part of your digital marketing strategy:

1. Cost-Effective: Email marketing is one of the most cost-effective ways to reach your customers. Unlike traditional marketing methods such as print or TV advertisements, email marketing doesn’t require a huge budget to get started, especially if you already have a list of customer emails.

2. Targeted: With email marketing, you can target specific segments of your audience with personalized messages. You can use customer data to create targeted campaigns that cater to the unique needs and interests of your customers.

3.Measurable: Email marketing is highly measurable, allowing you to track the success of your campaigns in real-time. You can monitor open rates, click-through rates, and conversions to see how your audience responds to your messages.

4. Relationship Building: Email marketing is an effective way to build relationships with your customers. You can use email to keep your audience informed about new products, services, or offers and stay in touch with your customers.

5. Increases Sales: Email marketing can also contribute to increased sales. By sending targeted messages to your audience, you can encourage them to make a purchase, take advantage of an offer, or sign up for a service.