What islocalSEO?

Do you have a local business that you want to promote through SEO? SEO techniques for local businesses have some differences when it comes to content optimization. Local SEO has to do with promoting websites to potential customers who are looking for services or products related to what a local business offers. The users are either near the area where the local business is or their search query contains the location of the business.

Why choose local SEO services to promote your business?

Local SEO services are the easiest way to promote your local business online. They bring noticeable results very quickly. One aspect of local SEO can be done in a day and with a little training you can take this leg up to promote your business yourself if you so desire.

Local SEO Google maps results
Local SEO results in Google search

How do businesses that have done local SEO appear in Google results?

We can see if a business has done a minimum of local SEO by doing a Google map search using one of the services or product categories it offers as a keyword. The image on the left shows an example and shows the results after searching for ‘home renovation’ in Athens. All the businesses shown with points on the map have done some form of local SEO but only a few of them have optimized its performance. Note that the first two results we see in the image are Google ads.

Another example of the impact of local SEO services is shown in the image to the left. In this particular example, a search was made for ‘music school Thessaloniki’ and before the organic results of Google appear businesses placed on a map. Businesses that do local SEO can appear on the first page of Google search results more easily and, if done correctly, appear higher in Google’s organic results. Users can click on a business to see additional information about the business, etc. with no cost per click. Additional information may be:

  • Address
  • Phone Number
  • Website (if any)
  • Opening hours
  • Popular times customers visit the business
  • Photos
  • Video
  • Reviews of the company etc

Which businesses need local SEO?

Wondering which business categories can see immediate results from local SEO? Here are some examples:
Restaurants, hairdressers, beauty salons, language schools, music schools, gyms, medical offices, law offices, hotels, apartments for rent, local shops, supermarkets, mini markets, gas stations, rooms for rent, hotels, cafes, bars, etc. All local businesses can benefit from local SEO services.

Let’s look at an example. Let’s say you have a local restaurant located in a city and you want to increase your customers. Local SEO can help you promote your restaurant to users who may work in the area or happen to be passing through and are looking for a restaurant to eat at. If your restaurant/fast food restaurant serves a specific type of food – eg pizza, gyros, stew, lunch menu or Italian food, etc., by doing local SEO you can help people searching for these specific types of restaurant to find you.

You can even advertise the menu options you offer either all day or at specific times of the day or days of the week.

Prospective customers who find you through local SEO services will be able to see photos related to your business, menu items, space, ambiance, and videos of your store. Of course they will also be able to see where your store is located using Google maps and they will be able to get directions from Google to find you. Your business phone or website visit is just a click away, greatly increasing your chances of increasing your sales.
If you also have a Facebook page for your local store, they will be able to visit it or read reviews from other users about your services.

Prospects can also easily share your contact information with other users which is the best free advertising you could hope for in the digital age.

Local SEO combined with Google Ads (Google Ads)

For those of you who do not know exactly how we can use Google ads (also known as AdWords), it would be useful to visit theGoogle Ads page which explains in detail how we can target potential customers with this tool. Google Ads and local SEO work perfectly together. Using both tools, a local business can make its Google listing stand out from its competitors. By advertising Google Ads within the Google map results you can increase your sales immediately. Used properly, the Google Ads tool and combining it with SEO can compete with even the top competitors in your business’s space. In addition, you can reach users who are not specifically looking for your services or products, but are actually potential customers. This is especially true for customers who have a problem but don’t necessarily know the product/service they need. Both Google ads and technical SEO offer endless possibilities, but the recipe for success must be tailored to the context of each business to produce results.

How can we measure the performance of local SEO?

In contrast to traditional advertising channels, such as brochures, TV, radio, print magazines, newspapers, etc., the return on investment in terms of local SEO and the advertising budget is completely measurable. Google provides statistics on website traffic as well as measurable data on sales made or interest forms filled out always with full analysis. If your business has a website, the traffic generated by local SEO can also appear within Google Analytics, allowing us to measure the results of this service perfectly.

Are you interested in local SEO services?

If you think local SEO services are the right move for your business, send me some additional information about your business by filling out the “SEO Services Quote Form” and I’ll get back to you with a quote.

SEO services in detail

Let us help you increase your website traffic and your customers. We can help you increase the sales and profit of your business! Growth is a result we can achieve in cooperation!

Why to choose us?

Choose the answer that suits you:

  • Because we offer professional services
  • Because we have many years of experience with WordPress
  • Because we can fully support your online business
  • Because we listen to our customers
  • Because our customers are our best sellers
  • Because we offer competitive prices

Allow us to give you our own answer to the above question.


This is why we believe you should choose us. Because we care about your business idea and your business and want to help you succeed. Because we will tell you our honest opinion. Because we grow our business by keeping our customers happy and helping them grow!

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