On-page SEO optimization is essential during a website redesign
No one should redesign a website without doing an SEO marketing research first. My long experience has led me to the conclusion that there is no bigger mistake, especially when the products or services that the website promotes are known to the buying public (ie they are not an innovation that does not already exist on the market).
Redesigning a website is not just about choosing a nice aesthetic result that suits our audience. It must include other things. The aesthetic effect is very important, however, it is not more important than the content. When an SEO company or SEO consultant does research on SEO website optimization, it comes up with recommendations on how a website should look (content-wise as well as layout-wise). In this way, we increase the chances of leading our potential customers to the desired result. Each section of content within the website should have a reason to exist and include types of information that are of interest to users. Fortunately, we have SEO tools to determine what users have in mind when they search for different keywords. When we manage to create landing pages that meet the interests of our prospective customers then we have created websites that are fully optimized. A technical SEO audit is important since unrecognized technical SEO errors can do a lot of harm to our website’s organic results. But it is important to note that SEO website optimization that only includes a technical SEO audit does not guarantee increased organic traffic or user engagement. Successful user engagement requires additional steps.