What exactly are strategic SEO services?
SEO strategy is a research process aimed at discovering the important areas (product/service categories, information) that a business should focus on in order to reach its prospective customers. These areas are determined first and foremost by what prospective customers are looking for. Strategic SEO service focuses mainly on defining the content, but also offers information that can also influence important business decisions. Such as, proposals for the products and services it offers, the information base it offers, the channels that should be used to promote the company.
SEO is not just keywords but essentially the process of understanding the intentions of prospective customers. Understanding your prospects takes considerable time and effort. Once an action plan is made, approved and implemented, its performance should also be monitored and modified whenever required. SEO strategy is an ongoing process that evolves as audience expectations and competition evolve.
For small websites and local businesses, SEO strategy services initially require a very good analysis and action plan, but require much less time and maintenance. Larger websites need to invest in this service at regular intervals and some will even need to include it in their monthly costs to ensure a top presence in Google’s organic results for all keywords / topics of interest to them.