Technical SEO – Fix What’s Holding Your Website Back

Content may grab attention, but Technical SEO is what allows Google to actually see it. Without solid technical foundations, no website can unlock its full potential.

If you’ve noticed a drop in traffic, slow page loading, or indexing issues, the cause is very likely technical.
Technical SEO is the process of identifying, analyzing, and fixing all the technical obstacles that prevent Google from correctly “reading” your website.

I’m Sofia Tsenekidou, SEO Expert and founder of TrySEO.
With more than 10 years of experience in optimizing WordPress and WooCommerce websites, I help businesses detect and fix the “invisible” errors that affect their rankings and user experience.

A technical SEO audit is not just a list of errors — it’s a roadmap that shows why your website underperforms and how to fix it.

What Technical SEO Is and Why It Matters

Technical SEO is the invisible foundation of every successful website.
It’s not about the content users see, but about how Google reads, understands, and evaluates that content.
In simple terms, it’s the point where technology meets strategy.

If we imagine your website as a building, content is the beautiful display window and products inside.
Technical SEO, however, is the foundation, the wiring, and the plumbing — things no one sees, but which determine whether the structure stands or collapses.

When there’s a technical problem, Google struggles to read your pages.
That means it might not even show them in search results, even if your content is excellent.
A wrong redirect, a broken sitemap, or a simple robots.txt error is enough to push a site out of competition.

Technical SEO is critical because it ensures your site:

is readable by search engines,
loads fast on all devices,
has no duplicate content or broken pages,
and provides a stable user experience that strengthens your reputation and rankings.

Without technical optimization, SEO is like trying to run a marathon with your shoelaces tied — you can start, but you’ll never reach your goal.

Most Common Technical Issues We Find

During a Technical SEO audit, dozens of small or major issues often emerge that affect overall site performance.
Below are the most frequent problem categories we encounter at TrySEO — and if left unresolved, they can seriously harm your organic visibility.

1. Crawling & Indexation

Google must be able to read and properly index every important page on your site. When this doesn’t happen:

404 or 5xx errors prevent crawling.
robots.txt or the sitemap may be incorrect or incomplete.
Missing or incorrect canonical URLs create duplicate content.
Pages may not appear in search results because of blocked parameters.

2. Performance & Speed

Loading speed isn’t a luxury — it’s a ranking factor.
A slow website reduces sales, increases bounce rate, and gets penalized by Google. We review:

Core Web Vitals (LCP, CLS, FID)
Caching, image compression, and lazy loading
Script errors and CDN configuration
Mobile performance across different devices

3. Structure & Navigation

A website must be easy to navigate — for both users and search bots. We check:

Whether the page hierarchy is logical and shallow.
Whether there are orphan pages not linked internally.
If breadcrumbs and menus reinforce structure.
If redirects are correct (301s, not 302s or meta refreshes).

4. Content & Metadata

Even the best content won’t perform without proper technical structure:

Duplicate content or incorrect language versions.
Missing or generic meta titles and meta descriptions.
Incorrect use of H1, H2 and strong tags.
Unoptimized images (missing alt text or large file sizes).
Missing structured data (Schema Markup) for services, products, or articles.

5. Security & Technical Signals

Google prioritizes secure and trustworthy websites. We check:

Whether the site uses valid SSL (HTTPS).
Whether there are spammy scripts or outdated plugins.
Potential penalties due to policy violations.

A proper technical audit results in a site that:

is crawled faster by Google,
loads quicker for users,
and is fully compliant with the latest SEO standards.

The Technical SEO Audit Process at TrySEO

Every technical audit is unique because every website is different.
At TrySEO, I follow a structured process that ensures no detail is overlooked — no matter how small.
From the first scan to the final report, the goal is clear: to fix everything that prevents Google from properly understanding your site.

1. Analysis and Preparation

We begin by gathering all necessary data: Search Console, Google Analytics, server logs, and crawl data.
I check how Google views your site, which URLs have issues, and where organic strength is being lost.

2. Speed and Performance Audit

I analyze loading times, Core Web Vitals, scripts, and caching configuration.
User experience is just as important as indexing — so I evaluate every technical factor affecting load time and navigation flow.

3. Architecture and Structure Review

I examine whether the site has a clear hierarchy, proper breadcrumbs, and logical navigation.
A well-structured site helps Google recognize its topics, understand page relationships, and rank it higher.

4. Identifying Critical Errors and Prioritization

I document all findings but treat them by priority.
Critical errors — those affecting rankings or user experience — are addressed first, while secondary issues follow.
This ensures a focused, efficient process with immediate results.

5. Fixes and Technical Optimization

Depending on your platform (WordPress, WooCommerce, or custom CMS), I implement the necessary fixes or provide detailed instructions to your development team.
The goal is a fast, readable, secure website fully aligned with Google’s best practices.

6. Final Report and Next Steps

At the end, you receive a detailed SEO Health Score Report (0–100) with all findings and clear improvement steps.
If desired, I can monitor progress and recheck periodically to ensure your site maintains maximum technical performance.

A Technical SEO audit is not a one-time task — it’s an ongoing process that ensures your digital marketing investment rests on a strong foundation.

What Your Business Gains from a Technical SEO Audit

A complete Technical SEO audit is one of the smartest investments you can make for your website.
It’s not only about fixing errors — it’s about improving performance, security, and long-term site health.

1. Better Visibility in Google

Google prioritizes websites it can easily understand.
After the audit, your pages are properly indexed, crawling is faster, and rankings improve even without content changes.

2. Faster Loading and Improved User Experience

Page speed directly affects conversions and user engagement.
With proper technical optimization, your website becomes faster, smoother, and achieves better Core Web Vitals.

3. More Organic Traffic

When your site is technically clean, every content or ad investment performs better.
Crawling budget is used efficiently, and previously “hidden” pages start ranking organically.

4. Measurable Performance with SEO Health Score

After the audit, you receive a full SEO Health Score (0–100) and an actionable list by priority —
so you always know what impacts performance and what to fix first.

5. Greater Stability and Security

Server issues, redirects, broken links, and plugin errors are resolved.
A clean, well-structured site is safer and less vulnerable to penalties or hacking.

6. Long-Term Growth and ROI

Technical SEO doesn’t just bring short-term improvement —
it builds the foundation for your entire future marketing strategy.
The better your site functions technically, the more you gain from every SEO, Ads, or content effort.

Technical SEO – Frequently Asked Questions

How much does a Technical SEO Audit cost?

It depends on the website’s size and structure.
A small site may require just a few hours of analysis, while a large eShop or portal needs a more extensive review.
At TrySEO, every quote follows an initial evaluation so you only pay for your project’s actual needs.

How long does it take to complete?

Typically, a Technical SEO audit takes 3–7 business days, depending on website size and issue complexity.
After completion, you’ll receive a detailed report and improvement recommendations.

How often should it be done?

For dynamic sites or eShops updated frequently, a technical audit every 6–12 months is recommended.
For static sites, once every 1–2 years is usually enough — unless there’s a redesign or major change.

Can I do Technical SEO without a developer?

In many cases, yes.
If your site runs on WordPress or WooCommerce, most issues can be fixed directly without coding.
For more advanced topics (server redirects, caching, JS optimization), I collaborate with trusted developers to ensure everything is handled safely.

What’s the difference between Technical SEO and a full SEO Audit?

An SEO Audit is a full evaluation — technical, strategic, and content-wise.
Technical SEO focuses exclusively on structure, speed, and functionality.
In short: the SEO Audit shows the big picture, while Technical SEO fixes the mechanics.

How can I know the improvements are working?

After the audit, we track key metrics — indexing, crawling, speed, visibility score, CTR.
Improvements are usually visible within 2–6 weeks.
If desired, I can provide progress tracking to measure results in real numbers.

TrySEO Technical SEO

Technical SEO is the foundation of every successful strategy.
If your site has speed, structure, or indexing issues, SEO cannot perform properly.
With a complete Technical SEO audit, I identify and fix everything that holds your site back.

Request a Technical SEO Audit