Tik Tok Advertising Services in Greece
If you are interested in reaching the audience that uses TikTok, contact us. At Tryseo, we collaborate with video creators for user profiles with businesses on TikTok, as well as for advertising on TikTok.
These days, every industry that uses technology needs to keep up with developments. Businesses dealing with digital marketing know this very well. TikTok arrived in the Greek reality in 2020, and its usage by new users has been steadily increasing since then. Along with it came TikTok advertising, which has transformed the advertising and video creation space. For TikTok advertising, videos are created with different rules compared to traditional advertising videos (e.g., television or even Google Ads videos). Promoting a business on TikTok is based on showcasing everyday life, humor, and authenticity.
Video Creation + Editing for TikTok
Take a look at some of the video editing and production offers we’ve created for TikTok. They are tailored to each business’s budget and can meet the needs and capabilities of both small and large enterprises.
What is TikTok
TikTok is a social media platform that allows users to create, share, and discover short videos (15 seconds, 60 seconds, and 3 minutes) on any topic they desire. It is an app that users download on their mobile devices (there’s also a website, but it’s primarily known for the app) and is predominantly used by young users (Generation Millennials and Generation Z) as an outlet for self-expression through singing, dancing, comedy, personal expression, and lip-syncing. It allows users to create videos and share them. With its short video format and user-friendly interface, it serves as the ideal platform for reaching potential customers.
In what way does the TikTok algorithm operate?
The TikTok algorithm has been designed to help users discover content that interests them. It achieves this by analyzing user behavior, including likes, comments, and followers, as well as the type of content they interact with. The algorithm also examines engagement rates of specific videos and accounts, along with the number of views, comments, shares, and likes a video receives. Additionally, the algorithm takes into account the type of device being used, the time of day, and other factors such as location, language, etc.
The TikTok algorithm operates by collecting data from user activities and then using that data to create a personalized feed for each user. For example, if a user frequently watches videos related to fashion, the algorithm will prioritize showing fashion-related videos when creating the user’s personalized feed. Similarly, if a user follows many accounts that post funny videos, the algorithm will also prioritize funny videos in the personalized feed.
Overall, the TikTok algorithm is designed to create a personalized experience for each user by analyzing user behavior and considering various factors such as engagement rates, device type, and more. This helps ensure that users see content that is most likely to interest them, including advertisements that they are more likely to interact with.
Advantages of advertising on TikTok
- Reaching a dedicated and interested audience: TikTok is a social platform that allows users to follow and like the content of other users. This can help you reach a dedicated audience that is interested in your product or service.
- Enhancing brand recognition: Many users follow brands on TikTok without even realizing it. This can help a business reach potential customers and enhance brand recognition.
- Generating More Sales: There’s a great potential for users to respond to TikTok advertisements if they are cleverly crafted to appear natural.
- Increasing Engagement with a Brand: A brand that creates and shares appealing content on TikTok, aligned with the interests of its target audience, can build a stronger relationship with customers and foster their loyalty.
- Creating a Sense of Community: For a brand, creating content that resonates with both customers and potential clients not only engages them but also nurtures a sense of community.
What you should look out for in TIKTOK ads
Is there always a challenge; The biggest challenge is to differentiate a business on a competitive platform like TikTok and ensure that the right audience sees its ads at the right time. To get the most out of a business’s advertising budget on TikTok, effective strategies must be implemented.
Which businesses will benefit from advertising their products on TIKTOK
In theory all businesses can benefit. However, those who will benefit the most are businesses that target a young demographic (users aged 18-34 at the time of this writing, 2022).
According to surveys that have been done, almost 44% of users belong to the age group of 18-24 years and 32% from 25-34 years. And only 11% of users are over 45 years old and the best advertising platform for them according to their buying habits is not Tiktok.
Based on the views of the videos within TIKTOK there are some categories of businesses that may benefit the most. For example, videos about fitness and sports in general are highly preferred on TIKTOK, followed closely by videos about cosmetics and facials.
Tiktok creatives
Advertising on TIKTOK assumes the use of video in vertical format. It can’t just be an image or text. Video ads can be up to 60 seconds long, although Tik Tok recommends no longer than 15.
Types of Tiktok ads
- In-Feed Ads
- Spark Ads
- TopView Ads
- Brand Takeover Ads
- Branded Hashtag Challenge Ads
- Branded Effect Ads
A few words about each type of advertisement
1. In-Feed Ads
This type of ad is shown to Tiktok users when they scroll to ‘For you Page (fyp)’.
The ad is in the form of a video and can be up to 60 seconds long, but Tiktok recommends it be between 9-15 seconds. Users can like, comment (sometimes) and share (repost) the ad. In addition, advertisers can add a link on top of the ad that takes the user to a page on the company’s website.
2. Spark Ads
These ads allow brands to showcase something they’ve already created and other users’ videos, rather than creating creative from scratch. These ads give the user the feeling that it is an organic content. This is because they appear inside his screen without interrupting his browsing. However, unlike In-feed ads, their links can lead users to other pages within TIKTOK and not necessarily to a website.
All video views, comments, shares, likes and followers earned during a Spark promotion are attributed to the original, organic post. This is the case whether it is the content of the brand or the creator.
3. TopView Ads
These ads are unique because they take up the entire screen and start automatically without sound. Advertisers can put a link. Users cannot avoid these ads because they take up the entire screen and interrupt the user from their navigation. We would say it’s a type of traditional advertising because they look like TV commercials.
4. Brand Takeover Ads
These ads also take up the entire screen size and appear on FYP immediately after someone opens TikTok. They are created using 3- to 5-second videos (or 3-second images), directing viewers to a Hashtag challenge or landing page.
The TikToker user sees only one such ad per day. This means less competition for advertising space, but at the same time it makes this type of advertising more expensive than others.
5. Branded Hashtag Challenge Ads
These ads appear at the top of TikTok’s Discover page. It results in higher user engagement/engagement with the ad (8.5% on average) and also encourages user-generated content.
For example:
A user clicks on the branded hashtag challenge at the top of the Discover page.
They are then taken to a brand challenge page that contains a description of the challenge, rules, the sponsoring brand’s logo and a link to their website.
TikTokers then create their own content based on the challenge, using the brand’s hashtag to promote their post.
6. Branded Effect Ads
This ad format allows brands to create shareable stickers, filters and special effects on TikTok for self-promotion. Brands often combine this format with other TikTok ads. The reason it is used is to catch the attention of Tiktok users because they create an impressive creative.
The usual content type of ads on Tiktok
Ads on TIKTOK are usually characterized by a particular style. They are usually not very official and often their content is created by ordinary users in normal circumstances. Their main characteristics are:
- Content that inspires users to try a company’s product or products
- Humor based content
We undertake website advertising:
Additional useful information
When advertising on TikTok, there are several key points you should pay attention to. Firstly, it’s important to understand the target demographic of the platform, as this will help you create content that resonates with the right audience. Secondly, grasping the core values of the platform is essential for crafting engaging and authentic content. Thirdly, consider using relevant hashtags and other promotional tactics to enhance reach and engagement. Lastly, ensure that your ads adhere to TikTok’s policies and guidelines, as neglecting these could result in suspension or even deletion of your account. By carefully considering these factors, advertising on TikTok can be an excellent way to approach, engage, and convert users.
Whether TikTok advertisements work or not depends on the advertiser’s goals and the strategies used to achieve them. TikTok ads can be used to increase awareness about products and services, drive website traffic or other online properties, and even convert viewers into customers. However, the effectiveness of each advertising campaign depends on specific objectives, budget, and targeting methods used.
TikTok ads are often designed as short, visually appealing videos that capture users’ attention. They are usually delivered within the “For You” feed, where users see content tailored to their interests. Ads can also be showcased in various other formats, such as sponsored hashtag challenges, branded filters, and sponsored lenses. Depending on the type of ad, users may be prompted to take actions like clicking a link, watching a video, or downloading an app.
Advertisers should focus on creating compelling content that resonates with users. It’s also important to use precise targeting methods to ensure the right people see the ads. Additionally, monitoring and measuring performance is crucial to identify what works and what doesn’t. This way, advertisers can make adjustments to their campaigns to maximize their return on investment.
Overall, TikTok ads can be an effective way to approach and engage with users. However, it’s important to understand the platform, create appealing content, and monitor performance to ensure success.
TikTok is an increasingly popular platform for businesses to reach a larger audience and gain more visibility for their products and services. In comparison to Facebook, TikTok offers a range of advantages that can benefit businesses in their marketing and promotional efforts.
Firstly, TikTok provides a unique opportunity for businesses to collaborate with users on a more personal and intimate level. Through the use of creative videos, businesses can connect with their target audience on a deeper level compared to traditional advertising methods. Furthermore, TikTok has a more relaxed atmosphere than Facebook, allowing businesses to be more creative and innovative with their content.
Secondly, TikTok also offers businesses the chance to reach new audiences. As the platform continues to grow in popularity, it becomes an attractive option for businesses looking to expand their reach. Additionally, since the platform is free to use, businesses don’t need to worry about spending money on expensive advertising campaigns or other promotional expenses.
Finally, TikTok also provides businesses with access to valuable analytics that can help them better understand their target audience and tailor their content accordingly. With this information, businesses can create more effective and engaging content that resonates with their customers.
Overall, TikTok is an excellent platform for businesses to promote their products and services. With creative video content, the ability to reach new audiences, and access to valuable insights, TikTok can be a powerful tool for businesses to increase their visibility and expand their customer base.
According to data published on the Start.io website, TikTok users in Greece are nearly 400,000 (as of December 19, 2022). Out of these, 72.5% are aged 18-24, 25.2% are aged 25-34, and the remaining % is aged 35 and above. Among the users, 66.1% are male, while the remaining percentage (33.9%) are female.
Start.io is a mobile marketing and audience platform. Formerly known as StartApp, Start.io empowers the mobile app ecosystem and simplifies mobile marketing, audience creation, and mobile revenue generation. The direct integration of Start.io with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged for understanding and predicting behaviors, identifying new opportunities, and fostering growth.
Allow us to assist you in making your business stand out. We can help you increase sales and profits! Growth is a result we can achieve in cooperation!
Why to choose us?
Choose the answer that suits you:
- Because we offer professional services
- Since we have experience in promoting businesses with TikTok
- Because we can fully support your online business
- Because we listen to our customers
- Because our customers are our best sellers
- Because we offer competitive prices
Allow us to give you our own answer to the above question.
Because we care about the result!
This is why we believe you should choose us. Because we care about your business idea and your business and want to help you succeed. Because we will tell you our honest opinion. Because we grow our business by keeping our customers happy and helping them grow!
Contact us today and request a quote
Website Advertising Packages
Then see the website & eshop advertising packages we have available. For more information, clarifications or for a special offer for your website that will include something more than what you see in our packages contact us.
Our projects
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