If you are interested in promoting your products or services to the audience that uses Tiktok, contact us. At Tryseo we offer advertising services on Tiktok.
These days, every industry that uses technology needs to keep up with developments. Businesses dealing with digital marketing know this very well. Tiktok ads are one of the latest trending platforms related to online advertising and it is becomig popular to certain type of businesses. Tiktok ads seem like they are here to stay for at least a while.
What is TikTok
TikTok a social networking medium that allows users to create and share and discover short 15-second videos on any topic they wish. It is an application that users download to their mobile phone (there is also a website, however, it is known from its application) and is mainly used by young users (Gen Y and Gen Z) as an outlet to express themselves through song, dance, comedy and lip syncing. It allows users to create videos and share them.
What you should look out for in TIKTOK ads
Is there always a challenge; The biggest challenge is to differentiate a business on a competitive platform like TikTok and ensure that the right audience sees its ads at the right time. To get the most out of a business’s advertising budget on TikTok, effective strategies must be implemented.
Which businesses will benefit from advertising their products on TIKTOK
In theory all businesses can benefit. However, those who will benefit the most are businesses that target a young demographic (users aged 18-34 at the time of this writing, 2022).
According to surveys that have been done, almost 44% of users belong to the age group of 18-24 years and 32% from 25-34 years. And only 11% of users are over 45 years old and the best advertising platform for them according to their buying habits is not Tiktok.
Based on the views of the videos within TIKTOK there are some categories of businesses that may benefit the most. For example, videos about fitness and sports in general are highly preferred on TIKTOK, followed closely by videos about cosmetics and facials.
Advertising on TIKTOK assumes the use of video in vertical format. It can’t just be an image or text. Video ads can be up to 60 seconds long, although Tik Tok recommends no longer than 15.
Types of Tiktok ads
- In-Feed Ads
- Spark Ads
- TopView Ads
- Brand Takeover Ads
- Branded Hashtag Challenge Ads
- Branded Effect Ads
A few words about each type of advertisement
1. In-Feed Ads
This type of ad is shown to Tiktok users when they scroll to ‘For you Page (fyp)’.
The ad is in the form of a video and can be up to 60 seconds long, but Tiktok recommends it be between 9-15 seconds. Users can like, comment (sometimes) and share (repost) the ad. In addition, advertisers can add a link on top of the ad that takes the user to a page on the company’s website.
2. Spark Ads
These ads allow brands to showcase something they’ve already created and other users’ videos, rather than creating creative from scratch. These ads give the user the feeling that it is an organic content. This is because they appear inside his screen without interrupting his browsing. However, unlike In-feed ads, their links can lead users to other pages within TIKTOK and not necessarily to a website.
All video views, comments, shares, likes and followers earned during a Spark promotion are attributed to the original, organic post. This is the case whether it is the content of the brand or the creator.
3. TopView Ads
These ads are unique because they take up the entire screen and start automatically without sound. Advertisers can put a link. Users cannot avoid these ads because they take up the entire screen and interrupt the user from their navigation. We would say it’s a type of traditional advertising because they look like TV commercials.
4. Brand Takeover Ads
These ads also take up the entire screen size and appear on FYP immediately after someone opens TikTok. They are created using 3- to 5-second videos (or 3-second images), directing viewers to a Hashtag challenge or landing page.
The TikToker user sees only one such ad per day. This means less competition for advertising space, but at the same time it makes this type of advertising more expensive than others.
5. Branded Hashtag Challenge Ads
These ads appear at the top of TikTok’s Discover page. It results in higher user engagement/engagement with the ad (8.5% on average) and also encourages user-generated content.
A user clicks on the branded hashtag challenge at the top of the Discover page.
They are then taken to a brand challenge page that contains a description of the challenge, rules, the sponsoring brand’s logo and a link to their website.
TikTokers then create their own content based on the challenge, using the brand’s hashtag to promote their post.
6. Branded Effect Ads
This ad format allows brands to create shareable stickers, filters and special effects on TikTok for self-promotion. Brands often combine this format with other TikTok ads. The reason it is used is to catch the attention of Tiktok users because they create an impressive creative.
The usual content type of ads on Tiktok
Ads on TIKTOK are usually characterized by a particular style. They are usually not very official and often their content is created by ordinary users in normal circumstances. Their main characteristics are:
- Content that inspires users to try a company’s product or products
- Humor based content