- The first step in creating a television commercial is to decide who the business’s target audience is. If the product or service to be advertised is intended for a general audience, targeting a specific group may be challenging or even impossible.
- The initial step in targeting the right audience is to select a medium that reaches the kind of people you want to reach. If you want to target a specific group, television may not be the best choice.
- After selecting the medium, you can use demographic data, psychographic data, and the social climate to identify your audience.
- Once it’s clear whom we want to target, we can create your advertisement with this audience in mind.
- A television spot can become more appealing to a business’s target audience by using language and visual elements that resonate with this group.
