Current Status – July 2019
In July 2019, the client’s website was visited by 5748 unique users of which 4643 came from the Google search engine and 706 from Google ads. The importance of SEO for the customer based on these elements is very high. At the moment the cost of paid advertising through Google for the word ‘home renovation’ is 0.95 euros / click. Based on the above data, the 4643 organic users would cost the customer 4411 euros/month only in the Google budget. In an annual context, this means 4411*12=52932 euros. Such a figure in advertising budget is huge for a small and medium-sized business in Greece, let alone for a relatively new company.
The conversion rate (submission of forms and smart goals) in July was 2.41% for organic traffic and 4.17% for traffic from Google ads. This conversion rate does not include the phones received by the customer which are at least twice as many per digital channel. With these numbers, it follows that the customer receives approximately 8-10 requests for home renovation offers per day.
The client’s site appears in Google results for more than 1000 different keywords per month and more than 100 keywords that include the word renovation are in the #1 position of Google results.
Our partnership continues on a monthly basis and we are an integral part of the client’s success. We have earned his trust and for us it is one of the most successful projects of our work that we started at the startup level and reached the market leader level with a small budget but with a great desire to reach and surpass the desired initial goal.