This project concerns the Ams conservatory in Thessaloniki. When the client contacted us, the conservatory was in its 2nd year of operation in a new location in the city of Thessaloniki and needed additional students. The client already had a website, but the website would not have convinced the website users if we had ran online advertisements. So, we discussed the possibility of doing a mini redesign of the website, both in terms of the aesthetic part and its content. The primary goal was to manage to convince the users of the website that we would bring with ads and in the second phase to improve the website’s keyword rankings in Google search results. The results were immediately visible from the first month and in the first year of our cooperation the conservatory registered 50 new students within 3 months.