For a business owner who is not familiar with web design and ecommerce development, the evaluation criterion for determining if a result is good often relies on how visually appealing it looks and how easily someone can navigate through it. Of course, these two are important criteria, but they are not the only ones. Usually, in every ecommerce platform, there are some basic functionalities offered without any additional one-time payment or annual subscription / license.” Depending on the platform, these functionalities may vary. Some platforms offer more functionalities (by default), while others offer fewer. However, all of them provide the minimum necessary to operate an online store. Next, we will mention some of the additional features that we usually add to ecommerce websites as premium/extra functionality, depending on our clients’ needs.