When I first came across Sofia Tsenekidou services, my language school was still at a stage where it was more a passion than a business. I wanted to dream big and I did, but I lacked the courage and knowledge to pursue those dreams. Then Sofia asked me whether I wanted to use something called SEO. It sounded familiar and interesting but there wasn’t much to optimize on my website at the time – it was a horrible piece of work!
Then it all began. The transformation of my business! She did a very thorough research to find out whether what I offered was actually of interest to the world. It certainly was. This helped me believe that what I was investing my time and efforts in, was full of potential.
The next thing Sofia did was to make me put some structure into what I wanted to be a language school one day. Up to that point, I was looking at my business purely from teacher’s perspective. But designing a website not only states your online presence; it gives a name and identity to your ideas, it gives structure to your dreams. If you want to share and develop those, you need to make them clear, appealing, pleasant and discoverable so others can join you.
Once she had combined her research with my services and desires, I started producing the content. I was so optimistic at first but it takes time, inspiration, skills… It is a lot harder than it seems!
So far we have run several Google AdWords campaigns all of which a great success! The website has brought about 75% of our new students and we have received a lot of praise from them – people say it is clear, well structured, and informative. We have also tried other ways of advertising but most of them haven’t brought even a single new student.
The truth is that I haven’t stopped looking at my school as a teacher. On the contrary, I have been able to keep that perspective because Sofia’s work created the virtual space, image and interest in what we do discoverable. She helped us focus on our teaching services without worrying too much about finding new clients. She is the invisible part of our team, helping us keep up with the virtual world!
I would absolutely recommend Sofia Tsenekidou’s services to anyone who is ready to push their business forward!
Manager of Edno School